Week 4 Readings

To my understanding, rhetorical analysis means to take a
deeper look at a text to find out whether or not it is persuasive and exactly how
and why that is. I think the questions that the text proposes; “does it move
your heart, win your trust, and change your mind?” ties back to whom your
targeted audience is and what emotions might appeal to them using, pathos, ethos,
or logos.

I thought the Bob Dylan example was shocking yet interesting

in the fact that besides the shock factor there was a deeper story. I think it
explained rhetorical analysis very well in the sense that there might be more
than meets the eye when analyzing what makes an argument successful and
why. 

A little off topic but the one company that comes to mind as being very persuasive is Dove, and their real beauty campaign. I’m sure most people have heard of it, seen their videos or ads but I think they really do pose a strong argument.Pathos is most definitely an obvious factor in their argument, because it is directed to women, especially young women and it is

emotionally relatable. Secondly they use ethos to promote that Dove is not a normal beauty product but a product that promotes self-care. Lastly logos is a part of their campaign as
they hope women will identify themselves as a unique, strong, and beautiful
independent that will take action to help others feel the same.

I found the Finding Evidence chapter to be overall very informative, however I mostly focused

on the interview section since that is our next assignment. When it comes to
interviews I almost always find myself not knowing whether or not I have
prepared the right questions, so its nice to know that by preparing BOTH
factual and especially open-ended questions, you should be able to get enough information
without having to cover all of your questions.